A friend and I met for lunch in Fountain Square several days ago and spontaneously decided to try out Pure Eatery. I'd heard about it from another friend, and seeing as it was new, independently-owned, and touted local, organic ingredients, we decided to give it a try.
The space is very large, spare, with plenty of bar-height and regular tables, plus a couple of booths. It was nicely done, not too much, I felt it kept with the idea of simplicity that the owner is trying to project.
Pure is a place where you place your order at the counter and then grab your utensils/napkin and get a seat (similar to Taste Cafe and Marketplace). Your food is brought out to you when it's ready. Everyone was friendly and someone did come to check on a couple of times, too. The place was not too busy so that may have been the reason for the extra attention (that and the fact that they are brand new to the scene).
Here's a view of their menu board (these change so they may not be the same if you go there):
My friend and I both ordered the Caponata Flat Bead (marinated eggplant, red onion, roasted red peppers, and provolone on flat bread). We chose different sides (for a small extra charge). I got a asparagus salad, my friend got the gazpacho.
The sandwich was pretty good, though a little bland. Both my friend and added salt and pepper to it. The ingredients seemed nice, but nothing out of this world. The asparagus salad was a disappointment, especially after being recommended at the counter. It was too vinegar-y or acidic, and not balanced well. The asparagus didn't have much going on either, so they didn't bring much to the party. I ate a couple pieces and couldn't finish it.
My friend's plate:
The standout of the day was the gazpacho. It was well-seasoned, wonderfully flavored, fresh, and light. If Pure can manage to create more dishes with the verve of the gazpacho, they'll do well.
The sandwich, side, and a drink set me back about $13.00 (incl. tip). I don't think that's outrageous, but it wasn't a steal either.
Pure Eatery is doing upscale sandwiches and sides, kind of like Taste when they first opened. I felt wholly underwhelmed by the experience. If I want a good sandwich, I'd go to Goose The Market or Taste Cafe and Marketplace first. All in all, I'm glad I tried it, but I probably won't go back until someone tells me they've really upped their game.